Retail Insights for Confident Investing
We provide invaluable insights for confident investing.
The Schafer Group partners with the world’s largest financial institutions, consulting firms, and global enterprises to provide expert retail insights and customized research services. We are founded and led by retail veterans who have built some the of largest apparel, accessories, footwear, home, and beauty businesses globally. As leaders in the industry, we have worked within the most successful global brands and retailers and understand the complexities of retail organizations. We stay up to date on retail, sales, and consumer trends through our deep relationships and connections in the industry.
Contact Us
info@schafergroup.co
(415)602-6943
Our Services
Invaluable Market Insights
Empower confident investment decisions with our veteran retail experts. Gain a competitive edge through our invaluable industry insights, identifying emerging, trending, and declining categories, products, and brands.
Strategic Forecasting
Our expertise in retail macro and seasonal trends ensures long-term business growth. Trust our insights to anticipate market dynamics, mitigate risk, understand customer sentiment, and adapt your strategies.
Comprehensive Expertise
Diverse retail coverage: apparel, footwear, accessories, home, beauty, and CPG. Specializing in luxury, specialty, mass, and off-price. Tailored support across wholesale, licensing, e-commerce, and brick-and-mortar models.
Customized Research
We collaborate with the world's largest financial institutions, consulting firms, and global enterprises to deliver expert insights and tailor-made research services. Leverage our extensive retail knowledge as needed.
Industry Leadership
Trust our accomplished retail veterans, who have built and led global brands. With deep industry understanding, we provide strategic guidance and actionable insights for business growth.
Brand Strategy
Craft a winning brand with us. Our services encompass purpose, positioning, target audience, value proposition, and personality development. From identity and messaging to market research and competitive analysis, we build brands that resonate.
Areas of Expertise
Consumer Goods
We provide comprehensive coverage across various sectors, including apparel, footwear, accessories, home goods, beauty products, and consumer packaged goods. With experience at the largest global retailers, we excel in luxury, specialty, mass, off-price, and resale.
Brand Evaluation
We assess brands based on strategy, leadership, brand equity, positioning, differentiation, brand identity, and performance. Our evaluation also considers product quality, marketing effectiveness, promotional activity, distribution, and customer demographics. We excel at identifying brand opportunities, expertly evaluating brand extensions, new product launches, and overall growth potential.
Macro & Seasonal Trends
Gain a competitive edge with our forward-thinking forecasts that anticipate market changes, mitigate risk and ensure long-term business growth. We provide valuable insights on emerging, trending, and declining categories, products, brands, and retailers, along with analysis of consumer sentiment, purchase patterns, and product demand. Our coverage extends to pricing dynamics, supply chain intricacies, technological advancements, and emerging retail innovations.
Distribution Models
We possess deep knowledge and specialization in a wide range of distribution models, including wholesale, licensing, franchises, direct-to-consumer, e-commerce, brick-and-mortar, marketplaces, concessions, dropshipping, subscriptions, and manufacture-owned retail.
Get in Touch
The Schafer Group is a leading retail information services company that delivers distinctive real-time insights to top-tier investors worldwide. Our mission is to foster better decision making globally, enabling positive transformations in various industries and sectors.